Marketing ROI, Conversion & KPI Tracking Tool For Customer Engagement

Our Top Features

Incremental Sales

At the core of our Marketing ROI, Conversion and KPI tracking tool lies Incrementality—the gold standard in marketing measurement. Often deemed challenging to implement, it’s the only obstacle preventing many organizations from adoption, and that’s where we step in.

SOLUS offers a sophisticated Lift measurement system featuring Control Groups at various levels of granularity. Our tool assesses TG vs. CG metrics across short and long-term periods, catering to both overall and channel-specific insights.

See how SOLUS can help you improve Incremental Sales at your brand. Ask for a demo.

See how SOLUS can help you improve Yield and ROI at your brand. Ask for a demo.

Yield and ROI

Utilize SOLUS, the advanced Marketing ROI, Conversion and KPI tracking tool, to elevate your measurement strategy, seamlessly connecting Lift measurement with Yield and ROI tracking. The brilliance of Yield metrics lies in their ability to simplify the analysis of ‘what works’ in campaign mechanics. In essence, Yield represents the incremental revenue generated per outreach. Once computed this allows tracking across customer segments, across Recommender led vs. non Recommender led campaigns, across Personalization levels etc.

SOLUS computes and tracks Yield and also provides insight into what’s driving Yield and how one can improve on it.

Conversion

We drive better conversions, with lower discounting and offers. Offers are important in driving sales, but our effort is to use Personalization and Recommendations to drive Product-led incrementals rather than just Offer-led incrementals.

See how SOLUS can help you improve % Conversion at your brand. Ask for a demo.

See how SOLUS can help you improve CRM KPIs at your brand. Ask for a demo.

KPIs

We help brands track and drive CRM KPIs. These are typically Repeat/ Retention/ Winback metrics that we help brands take up and drive through segment-of-one nudges. SOLUS helps brands establish baseline numbers on these KPIs and then set up missions to achieve them through lifecycle management campaigns.