Top Features of Campaign and customer insights platform
Campaign Performance
Intelligent Campaign Insights in SOLUS AI focus on Incrementality measurement and include:
- Outreaches and channel split
- Incremental Revenue, Lift, TG vs. CG metrics
- CRM KPIs tracking such as Repeat, Retention, Winback etc.
- Any vs. Hard Response (bought the specific product)
- Any vs. Click Conversion
- Conversion Analysis – what was bought in the conversions
- Attribution views – Last Touch vs. MTA
- Accuracy view – Recommender Accuracy
- Yield reports that specific the ROI from campaigns
- Campaign analytics that informs on what campaign attributes work better
Customer Insights
Intelligent Customer Insights gives marketers all the tools they need to manage their retention or CRM / CLM programs. These include:
- Repeat customer base and revenue tracking
- Bounce curve or Interpurchase cycle tracking
- Repeat Cohorts
- Glue number and Glue cohorts (how sticky is the customer base)
- Multiple Segmentation schemes with segment profiling
- Customer frequency distributions
- Segment movements over month/ quarter/ year
Intelligence Reports
Newly added Intelligence in SOLUS goes beyond reporting what’s been done to analyzing what aspects of campaigns are working. The analysis goes deep into what campaign attributes work, in isolation or combination.
A Few Of Our Clients
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