What’s your Mission?

Nudge my Customer

You are a B2C brand wanting to nudge Customer behavior by adding intelligence and relevance to all your customer engagement

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Nudge my Channel

You are a CPG or B2B brand wanting to nudge Channel Partners by creating a SmartList, SmartBasket or Guided Selling

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AI for Hyper Personalized
Customer Engagement

SOLUS is a System of Intelligence that helps brands nudge customer behaviour. SOLUS does this
by providing the decisions that are needed to nudge customers – Product Recommendations, Offer
Selections, Reasons to Talk, Timing, Content and more – at the individual level.

Segment of One

SOLUS AI runs at the Segment of One level. It takes decisions at the individual customer level, not for segments of ‘000s of customers.

Pre-Built SVoC

SOLUS AI comes with a pre-built single view fine tuned from over a decade of experience across ‘00s of brands. The SOLUS AI SVoC instantly equips you with all the variables needed to drive the customer nudge.

Recommenders

We don’t just have the most powerful recommender systems, we also have a recommender of recommenders that auto-selects which is the right one to give more weight to, at the customer level.

Reasons to Talk

SOLUS AI comes pre-built with ‘00s of Reasons to Talk to customers, which get tuned to your context. No more struggling for months with coming up with trig- gers and journeys and figuring the right rules to set up for them.

Learning Systems

SOLUS AI is a learning system at heart. A feedback loop constantly allows it to prioritize what is driving your business missions, while also not shutting the door on anything.

AI Aided Content

SOLUS AI has a compose system that crafts headline copy options for you. Use it in auto-compose mode where you specify a mission and SOLUS AI gives you content, or in writer mode where it assists you in crafting headline copy.

100% Coverage

SOLUS works for Omni. The algorithms go beyond digital data to also consume offline data, ensuring no learning or recommendation is blind to what happens in offline channels.

Attribution & ROI

SOLUS AI doesn’t just report nudge metrics like CTRs and Open Rates. It computes and reports Response and Revenue Lift helping attribute success to specific triggers, as well as over 12 critical CRM metrics like Repeat, Retention, Winback, and much more.

AI for Guided Selling/ Smart Basket Creation

For brands selling through a multi brand outlet network, improving width and depth of orders is a crucial mission that SOLUS helps with. This works for CPG, D2C, Retail selling through MBOs, or even BFSI selling through an Agent or Advisor network. SOLUS builds a SmartBasket that suggests what should be pushed at the Partner X Visit level, leading to better width and depth of ordering.

Segment of One

SOLUS AI runs at the Segment of One level. It takes decisions at the individual retailer/ partner level, not for segments of ‘000s of retailers.

Reorder System

SOLUS AI predicts what products and what quantity of each product will be ordered in the next visit. The learning system within SOLUS uses over 180 features to predict reorders at an accuracy in the 85-95% range.

Recommendations

SOLUS also suggests products to push to the retailer that have not been ordered earlier. Multiple recommendation systems with a Hybridizer work to get new recommendations right leading to
better distribution width.

SmartBasket

SOLUS AI puts Reorders, Recommendations and Quantity Predictions together in a SmartBasket. A crucial aspect of the SOLUS output is a SmartBasket that is neither too short nor too long.

SFA integration

The SOLUS outputs integrate easily with any existing SFA or ordering system a brand might have leading to minimal integration challenges and quick implementations.

Fine Tuning

SOLUS AI caters to every possible business reality – focus brand handling, promotion handling, category representation, seller incentives, physical vs. logical product complexities, returns handling and much more.

Retailer/ Partner Engagement

SOLUS also provides an engagement module that covers all push engagement with the retailer to engage them through dozens talking points and personalized messages. Ranging from reminders, to milestones, to scheme reminders.

Attribution & ROI

SOLUS AI reports on SmartBasket Accuracy for Reorders and Recommendations, it also covers Retailing Value and Distribution Width Impact all calculated and presented across brands, retailer or partner segments and types, and geographies.

Industries

OMNI RETAIL

Customer Engagement
Omni Retailers need to up their game on how relevant their
customer engagement is. The right recommendation, the
right nudge,the right channel and right time, the right words.
All of these are micro-decisions that SOLUS powers.

Retailer Nudge
If you’re a brand selling through multi-brand Retailers, the
SOLUS for guided selling can help you increase width and
depth by creating the right basket, by retailer, by order.

QSR

Customer Lifecycle Management
QSR brands use us to drive relevance customer lifecycle man-
agement. The right lifecycle mapped by segment, the right
ordering occasion, whether delivery/ takeaway/ dine-in, the
right ordering channel at the right time, the right offer. All of
these are micro-decisions that SOLUS powers.

Personalization
For QSR brands reaching out with offers, better personaliza-
tion means better conversions, better ordering frequencies
and improved average check. Personalization can also
extend to digital menu bards and kiosks where the right items
to show are learned by store X day part.

CPG

Customer Engagement
CPG brands with a D2C channel need to up their game on
how relevant their customer engagement is. The right recom-
mendation of product or basket of products, the right nudge,
the right channel and right time, the right words. All of these
are micro-decisions that SOLUS powers.

Retailer Nudge
Help your sellers increase the width and depth of retailer or-
dering. SOLUS creates a SmartBasket with hundreds of fea-
tures built into it’s learning system that accurately predicts
reorders as well as recommendations at the Retailer X Visit
level.

FINANCIAL SERVICES

Customer Engagement
Financial services ranging from Banking, Mutual Fund, Insur-
ance, Lending and Securities need to up their game on how
relevant their customer engagement is. The right recommen-
dation, the next best action, the right chan-
nel and right time, the right words. All of these are micro- de-
cisions that we power.

Agent/ Sales Assist
Financial services with a need to enhance channel productivity use us to assist agents and sales personnel with guided selling inputs – which product to sell, which customer to sell to, who to focus on for churn prevention.

Team

Sandeep Mittal
Sandeep Mittal
Founder, Managing Director
Founder, Managing Director

Sandeep Mittal

An alumnus of IIM-Calcutta, Sandeep founded his first startup whilst still in college, started and edited an underground online magazine, and worked on how to nudge customer behaviour using first party data in Direxions, prior to founding Cartesian and SOLUS AI. Sandeep has been regularly recognized as a leading light in the analytics industry in India and evangelizes data driven marketing.

Shikha Lath
Shikha Lath
Co-Founder & Head of Sales & Marketing
Co-Founder & Head of Sales & Marketing

Shikha Lath

Shikha Co-founded Cartesian, and then SOLUS AI after over 13 years of marketing, CRM, loyalty and direct marketing experience across organizations like P&G, JWT and Direxions. She has been the driving force behind some of the best CRM work in the Indian market and specialises in bringing information and insights to life through communication and campaigns.

Narasimha Murthy Pappu
Narasimha Murthy Pappu
VP, Technology
VP, Technology

Narasimha Murthy Pappu

An alumnus of IIT Mumbai, Narasimha has over 20 years of professional experience in Business Analytics, IT Services, Enterprise Software Development and research in Information and Decision Technolgies. He is a recognized leader with prior roles at Cisco, Genpact Analytics Center of Excellence and GE Research. He has expertise in developing Enterprise IT solutions and is the driving force behind the development of SOLUS AI.

RamasubramanianSundararajan
Ramasubramanian
Sundararajan
Head, Product R&D
Head, Product R&D

Ramasubramanian
Sundararajan

An alumnus of BITS Pilani and a PhD from IIM Calcutta in Machine Learning, Ramasubramanian (Ramsu) Sundararajan heads Product R&D at Cartesian. He started his journey as a researcher at IIM Calcutta and has worked at GE’s Global Research division as well as at Sabre Airline Solutions’ Operations Research group. In his current role at Cartesian, he is building the learning systems within SOLUS AI.

Moumita Sarker
Moumita Sarker
VP, Customer Success
VP Sales, APAC

Moumita Sarker

A Masters in Quantitative Economics from ISI Kolkata, Moumita delivered analytics in HDFC Bank and JP Morgan Chase prior to joining Cartesian. Her core areas of expertise are predictive modeling, customer insights through data, customer segmentation, CRM strategies, promotion strategies, risk and fraud modelling, and marketing portfolio analysis. At Cartesian she looks after all Delivery and Customer Success across all markets.

Rabindra Panigrahi
Rabindra Panigrahi
Head, Product Engineering
Head, Product Engineering

Rabindra Panigrahi

An alumnus of IIT Kanpur, Rabindra has 20+ years of experience in Product Architecture, Product Roadmap Development, Product Innovation and Release Planning & Delivery. He has led product engineering teams at large organisations like Oracle and Aris Global as well as at start-ups like Tarang Technology and hCentive. At Cartesian, Rabindra is spearheading development of SOLUS AI.

Deepa Ghosh
Deepa Ghosh
VP Sales, APAC
VP Sales, APAC

Deepa Ghosh

Deepa is backed by 16 years of Marketing and Communication experience across organizations like Oxfam India, Direxions, Vodafone, JWT and Lowe. She has played a key role in setting up the CRM and loyalty marketing practice for both established and start-up brands across sectors – telecom, e-retail, insurance, hospitality, consumer electronics, NGOs. Deepa is a people’s person and enjoys a winning reputation with internal and external customers.

Jim Griffin
Jim Griffin
Sales Director, North America
Sales Director, North America

Jim Griffin

Jim has over 20 years of Sales, Analytics, CRM, and Loyalty experience in multiple markets – USA, Latin America and Asia. Jim holds an MBA from the University of Minnesota, is Six Sigma Black Belt trained, has done post-graduate work in Statistics, and is a faculty member with the International Institute of Digital Marketing (IIDM).

Pearl D’Souza
Pearl D’Souza
Head, People Practices
Head, People Practices

Pearl D’Souza

Pearl has 16 years of core HR experience across varied industries with organizations like ICICI Lombard, Kotak Mahindra Bank, IDBI Federal, and Yatra.com where in addition to her role in HR she led Organization Learning & Capability Development. She alumnus of the Tata Institute of Social Sciences. At Cartesian, Pearl leads the People’s Practice and is responsible to create an ecosystem where our sharpest and most talented minds thrive together to create value for our clients.

Achivements

Videos

SOLUS AI: An Introduction

How SOLUS powers
personalization in BFSI

How SOLUS enables Guided
Selling For CPG

A Few Of Our Clients

Testimonials