Analytics & Smart Tools For Hospitality Guest Lifecycle Management

Top Features of Hospitality Guest Lifecycle Management Tool

Guest SVOC

Your data in one place. Usable anywhere.

We bring in data from all your booking, billing, loyalty and engagement systems through Hospitality Guest Lifecycle Management Tool to create a usable single-view of your customer. The SOLUS SVOC consists of a shareable set of dozens of variables that can be fed back into your systems for use cases beyond SOLUS.

Customer Insight and Analytics

Know your customer

Segmentation Schemes, New vs. Existing Guest metrics, Repeat and Retention metrics, Glue number and inter-stay cycle. Story-boards that tell you all you need for your CRM strategy.

Recommenders and Personalization systems

The next-best Resort for a guest

Resort or Non-room Revenue category recommendations delivered thorough a number of usable stories – Cross Sell, “those who stayed here also stayed at”, Exploration, Trending and many more.

Propensity Scores

Select the right list to Target

Propensity to book in the next 7/15 or 30 days. Propensity to book a specific category – eg. Business or Leisure. Propensity to book a specific room class. Propensity to churn.

Smart Campaigns

Better Conversion, Yield and ROI from campaigns

Lifecycle Triggers and GTM (Go-to-market) campaigns with auto-prioritization and optimization. Cool off and governance across channels. Configurable response attribution. Any response and “hard” response – did responders book at a specific property? Fine-tuned Incrementality tracking.

Resort and Channel Insight

How do your customers interact with your products and stores

Resort level analytics spanning Associations, Repeat, Entry point, single vs. multi-resort customer behaviour. What sells through different booing channels. Resort level tracking of Customer KPIs such as Repeat, Retention, Winback, Non Room Revenue and more.