Predictive Scores

Solus AI comes with a set of out-of-the-box predictive scores that help with targeting customers

These scores can be used as either Segments for targeting or Variables when setting up targeting criteria for campaigns.

Out-Of-The-Box Propensity Models

Our Predictive scores cover the most-used needs of Marketers. We cover the propensity to buy in the next 7 / 15 / 30 days, the propensity to churn, the propensity to be won back and more. The propensity to buy, for instance, can be extended to the propensity to buy a particular product category or to buy at a certain time of year.

Out-Of-The-Box Propensity Models
Machine Learning Techniques

Machine Learning Techniques

The underlying models are essentially machine learning models/ ensembles. These underlying algorithms are constantly supervised and improved by our R&D team.

Scores, Gain Curves

Along with the models comes instant access to gain charts, and tracking of how conversions vary across deciles. In addition, we also provide tips such as the impact of changing the depth of the file targeted basis the propensity scores.

Scores, Gain Curves
Plug Into Segments And Campaigns

Plug Into Segments And Campaigns

Propensity scores are directly available as a variable in customer one-view, in addition, pre-created segments based on propensity scores are also available for targeting.

A Few Of Our Clients

  E-301, 3rd Floor, Lotus Corporate Park, Off Western Express Highway, Jay Coach Area, Laxmi Nagar, Goregaon (E), Mumbai – 400063.

  slath@solus.ai

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