Top Features of Predictive Modeling Software
Out-Of-The-Box Propensity Models
Our Predictive scores cover the most-used needs of Marketers. We cover the propensity to buy in the next 7 / 15 / 30 days, the propensity to churn, the propensity to be won back and more. The propensity to buy, for instance, can be extended to the propensity to buy a particular product category or to buy at a certain time of year.
Machine Learning Techniques
The underlying models are essentially machine learning models/ ensembles. These underlying algorithms are constantly supervised and improved by our R&D team.
Scores, Gain Curves
Along with the models comes instant access to gain charts, and tracking of how conversions vary across deciles. In addition, we also provide tips such as the impact of changing the depth of the file targeted basis the propensity scores.
Plug Into Segments And Campaigns
Propensity scores are directly available as a variable in customer one-view, in addition, pre-created segments based on propensity scores are also available for targeting.
A Few Of Our Clients
E-301, 3rd Floor, Lotus Corporate Park, Off Western Express Highway, Jay Coach Area, Laxmi Nagar, Goregaon (E), Mumbai – 400063.
slath@solus.ai