Omni-Retail Customer Lifecycle Management & Campaign Insights

Top Features of Omni-retail Customer Lifecycle management tool

Customer SVOC

Your data in one place. Usable anywhere.

We bring in data from all your billing, loyalty and engagement systems to create a usable single-view of your customer. The SOLUS SVOC consists of a shareable set of dozens of variables that can be fed back into your systems for use cases beyond SOLUS.

Customer Insight and Analytics

Know your customer

Segmentation Schemes, New vs. Existing Customer metrics, Repeat and Retention metrics, Glue number and inter-purchase cycle. Customer story-boards that tell you all you need for your CRM strategy.

Recommenders and Personalization systems

The next-best Product for customer

Product, brand, and category recommendations delivered thorough a number of usable stories – Cross Sell, Reorder, Exploration, Trending and many more.

Propensity Scores

Select the right list to Target

Propensity to buy in the next 7/15 or 30 days. Propensity to buy a specific product category. Propensity to churn.

Smart Campaigns

Better Conversion, Yield and ROI from campaigns

Lifecycle Triggers and GTM (Go-to-market) campaigns with auto-prioritization and optimization. Cool off and governance across channels. Configurable response attribution. Any response and “hard” response – did responders buy a specific product? Fine-tuned Incrementality tracking.

Product and Store Insight

How do your customers interact with your products and stores

Product level Customer analytics spanning Associations, Repeat, Entry point, single vs. multi-category customer behaviour. Store level tracking of Customer KPIs such as Repeat, Retention, Winback, Frequency and more.

Omni-Use cases

Push Messaging, App, Web, In-Store, Out-calling…

Use recommendations and personalization outputs in push messages (any channel), App, Web or even in in-store clienteling systems or out-calling campaigns.