The business world has seen the rise of numerous paradigms to increase efficiency and profitability. Among these concepts, Customer Life Cycle Management (CLM) has proven to be paramount in recent years. By leveraging the power of new technologies and data analysis,...
We’ve jumped onto the ChatGPT bandwagon with our Prompt Generator. (I’m using ChatGPT as a placeholder for all LLMs, so please don’t flame me for not mentioning all the other options!) What did we solve for? This was initiated with a simple problem statement – brands...
In the ever-evolving world of marketing measurement, multiple studies have shown that measuring incremental revenue, or lift, is the gold standard. However, achieving accurate and reliable revenue measurements for the same can be a daunting task. In this article, we...
The most common mechanism for personalized engagement with a customer is through a marketing campaign. These campaigns can be broadly classified into two groups: Customer Lifecycle Management (CLM) campaigns, which are sent on various relationshipmilestones such as...
In today’s digital landscape, direct-to-consumer (D2C) marketing has emerged as a powerful strategy for brands to establish a direct connection with their customers. The key to success in this competitive environment lies in delivering personalised experiences...
