The problem of personalizing customer engagement can be broken down into three broad problems: Recording how customers engage with the brand: the most obvious aspect of this is a transaction, but non-transactional signals such as web/app behaviour, service-related...
Businesses, nowadays, are increasingly relying on advanced technologies to enhance their revenue generation strategies. Amid these technologies, recommender systems have emerged as powerful tools that not only improve customer experience but also significantly impact...
Marketing teams are constantly seeking ways to improve marketing workflows, streamline processes, and enhance customer engagement. In such a case scenario, automation is a key enabler in achieving these goals, allowing marketers to focus on strategic initiatives and...
At SOLUS AI, we are deeply committed to safeguarding our customer’s privacy, viewing it as both an ethical imperative and a compliance requirement. We utilise advanced technologies and stringent security measures to protect sensitive customer data, fostering...
As we step into the next generation of personalization, artificial intelligence (AI) is leading the charge, ushering in a new era of hyper-relevant customer experiences. From recommender systems to predictive modeling, intelligent customer insights to personalization...
