Imagine that you want to run a marketing campaign targeting your active customers with personalized recommendations. As described in earlier blog posts on this site, you have multiple options on what recommendation strategy to adopt: talk about their favourite...
In the ever-evolving landscape of e-commerce, businesses are constantly seeking innovative ways to enhance their strategies, boost ROI, and remain competitive. A/B testing, an invaluable tool, is the key to refining e-commerce campaigns and maximizing return on...
Incrementality has been hailed as the gold standard in measurement for marketing. In the BCG-Meta “Measure to Grow,” report measuring incrementality is seen as the ideal for measuring the impact of interventions and spending, even though the ease of use is lower than...
It’s (always) a good time to double down on customer retention. The trouble is, while the ROI is high, it’s sometimes hard to figure out whether you’re doing the best you could. The question that comes up often is – what kinds of campaign mechanics are...
