by Laxmi Bharti | Dec 15, 2023 | Business Strategy
Businesses, nowadays, are increasingly relying on advanced technologies to enhance their revenue generation strategies. Amid these technologies, recommender systems have emerged as powerful tools that not only improve customer experience but also significantly impact...
by Laxmi Bharti | Sep 15, 2023 | Business Strategy
In the ever-evolving world of marketing measurement, multiple studies have shown that measuring incremental revenue, or lift, is the gold standard. However, achieving accurate and reliable revenue measurements for the same can be a daunting task. In this article, we...
