Insights,
Ideas & Innovations

Seeing it built into the multi-pronged powerhouse it is today makes me very happy to rate it a 10/10 product and team.

The management team—from the Founder, Head of AI, Head of Tech, to the Head of Customer Delivery—all share a singular goal: to make the client’s business a success.

The prediction model capability is by far the best that I have seen from any other product in the Indian market, and that is the USP of the product.

The latest iteration now integrates Gen AI as well as full-fledged Marketing Automation, Multi-Channel Orchestration, Best Day & Time of the Week orchestration, and fallback channel logic on the campaign side. On the CRM analytics side, we used this extensively to maximize store revenue, minimize marketing communication costs, and maximize outreaches and deliveries. We also used this to forecast revenue from campaigns and to find small and large segments that effectively fulfill business goals.

The platform offers propensity and predictive modelling, powerful segmentation, a flexible journey builder, and robust multi-channel campaign orchestration—all within an easy-to-use interface. The support team is responsive and proactive during onboarding and ongoing optimisation.