In today’s competitive landscape, personalisation has become the watchword in marketing. In order to treat each customer as a unique individual with their own preferences and interests, we must learn from individual customers’ behaviour rather than...
Marketing is an umbrella term, encompassing an array of smaller activities. Some of these require sheer creativity, while others demand diligence and a knack for making sense of extensive data. The focus of our discussion will be on the latter and how the integration...
It’s (always) a good time to double down on customer retention. The trouble is, while the ROI is high, it’s sometimes hard to figure out whether you’re doing the best you could. The question that comes up often is – what kinds of campaign mechanics are...
2022 has been an interesting time for folks in tech– and as you well know we’ve pivoted so much to being a tech-first organization that suddenly everything happening in tech impacts us too! We shifted to being product-first in 2020, and the roller coaster ride that...
We would like to share an exciting update with you on Solus about Predictive Scores For Targeting Customers. But first, some context: Systems of Intelligence We built Solus; a personalization engine to be a System of Intelligence. This concept has been around for a...
