The concept of customer segmentation is a critical one in modern business strategy. In essence, it is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. Segmentation enables businesses to target...
In today’s highly competitive business landscape, delivering exceptional customer experience is crucial for long-term success. Gone are the days when customers were content with generic interactions. Personalisation and tailored recommendations have become...
In today’s competitive landscape, personalisation has become the watchword in marketing. In order to treat each customer as a unique individual with their own preferences and interests, we must learn from individual customers’ behaviour rather than...
Marketing is an umbrella term, encompassing an array of smaller activities. Some of these require sheer creativity, while others demand diligence and a knack for making sense of extensive data. The focus of our discussion will be on the latter and how the integration...
It’s (always) a good time to double down on customer retention. The trouble is, while the ROI is high, it’s sometimes hard to figure out whether you’re doing the best you could. The question that comes up often is – what kinds of campaign mechanics are...
