The first question obviously is, can LLMs work as product recommenders themselves? The short answer is: not really, no. Recommender systems develop an understanding of customer engagement with products (purchases, cart/wish list addition, browsing) and use it to...
In the competitive landscape of retail, businesses are constantly searching for ways to stand out and forge lasting connections with their customers. One powerful tool that has emerged in recent years is personalisation. It has revolutionised the retail industry by...
Incrementality has been hailed as the gold standard in measurement for marketing. In the BCG-Meta “Measure to Grow,” report measuring incrementality is seen as the ideal for measuring the impact of interventions and spending, even though the ease of use is lower than...
The concept of customer segmentation is a critical one in modern business strategy. In essence, it is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. Segmentation enables businesses to target...
In today’s highly competitive business landscape, delivering exceptional customer experience is crucial for long-term success. Gone are the days when customers were content with generic interactions. Personalisation and tailored recommendations have become...
