We were creating demo images for a dummy retail website we wanted to create for a Solus demo instance. So, when we were getting images of electronic equipment, this popped up: So, obviously, we leaned into it and decided to add a monitor to the product assortment. We...
This quote has been variously attributed to Yogi Berra, Neils Bohr, Mark Twain and others. Nevertheless, it contains a nugget of wisdom about predictive models, especially those dealing with social systems rather than physical ones: people change, the underlying...
In an earlier blog post, we spoke about typical predictive models that are built in a CRM setting: the propensity of a customer to transact (either unconditionally, or of a specific type or in a specific product category), churn, repeat a transaction etc. In this pot,...
Bias propagation, and the tug-of-war between popular and personal Yeah, yeah, we know that’s not the original quote. So why are we deliberately misquoting it? Imagine you’re a marketing executive tasked with running customer outreach campaigns. One year, during the...
Source : wikipedia.org Imagine you’re a bartender in a small village in the wild west. On one dull Thursday afternoon, you’re sitting there minding your own business and a tall blond man with a poncho, cowboy hat, cigar and visible gun belt walks in. You’ve never seen...
